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Ogury reveal Personified Targeting, an AI-powered technology

Ogury has announced the release of Personified Targeting, a ‘breakthrough’ AI-powered technology for audience targeting on mobile web

|Apr 29|magazine5 min read

Ogury, a global technology leader in mobile brand advertising, has announced the release of Personified Targeting. This is an AI-powered technology that brings the company's unique, in-app audience data onto the mobile web, for highly relevant mobile web targeting, without the use of any personal identifiers.

Ogury's Personified Targeting addresses issues that advertisers have come across year after year when trying to increase their brand awareness. Companies often try semantics and contextual targeting, but these technologies are not very precise and lack audience intelligence. Advertisers can also target individuals through behavioral tracking, but this can be invasive. 

Personified Targeting ‘works seamlessly across both app and web environments’ and enables precise reach with relevant audiences, without the use of any user data, identifiers, or device graphs, making it fully respectful of consumer privacy and future proof.

“We’ve expanded our reach and become a cross-environment mobile player with the addition of exclusive, in-web Thumbnail ads,” said Sarah Jones, senior director, global product marketing at Ogury. “With Personified Targeting, our advertisers’ campaigns can leverage our unique and powerful in-app audience data for in-web targeting. That means precise reach with relevant audiences across environments, with total user privacy protection land a future-proof execution – no compromises.”

How does it work?

According to Ogury Personified Targeting is fueled by unparalleled personification data. Personification data combines best-in-class contextual and semantic data with unique and powerful audience data at scale. Ogury's audience data gives a deep understanding of publishers' audience’s behaviours and accurate insights into their interests. It is founded on 6 years of proprietary mobile journey data, and continually validated and enriched with:

  • Survey responses at scale, generating zero-party, self-declared data
  • User ad choices and interactions, providing self-targeting data

Ogury's personification data, mapped to the app or webpage, qualifies the audience of millions of apps and websites and grows richer with each ad served and every survey answered in a highly powerful virtual circle. It is used to personify impressions and enables accurate impression-centric targeting, called Personified Targeting.

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