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The rise of robot influencers

We take a look at how robot influencers are increasingly growing more popular and the biggest ones taking the industry by storm.

|Aug 11|magazine4 min read

 As we speak, more and more innovative technology is produced and deployed, the rise of artificial intelligence and machine learning has led to the production and vast growth of autonomous robots. They can be used for example for cleaning or to assist with manufacturing.

Some robots are even influencers on Instagram and other social media platforms alike, earning over two hundred times more than the average british user. It is hard to deny that CGI/robot influencers are on the rise.

The third highest earner is Japanese Imma, known on Instagram as @imma.gram, she has 237,000 followers on the platform meaning she earns around £498,303 annually, which is 1307 per cent higher than the average UK salary.

Coming in at second is Noonoouri, her image on the platform is more cartoony than other robots on the list however her passion is anything but, she is an advocate for issues such as climate change,animal cruelty and equality. With 362,00 followers she definitely brings light to these global issues.

The vast amount of followers she has and the engagement she receives means she earns an average of £2,273,555 a year.

Claiming the top spot as the highest paid influencer is Lil Miquela, who has a staggering 2.5 million followers on Instagram. She has taken the popular social media platform by storm and is now moving on to taking the music industry by storm as she has recently come out with a new music video.

This vast popularity means that she earns an average of £8,960,650 a year. Her success has opened many doors for her, such as collaborations with Prada and Calvin Klein.

If Lil Miquela’s fast growth and ever expanding reach is anything to go off, it will be exciting to see what happens next with robot influencers, will many more people adopt the ideas? Or will Lil Miquela always lead the industry? Tweet us at @AI_Magazine_BC and let us know your thoughts. 

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